Your privacy, held in confidence

Privacy Policy

Effective date: 10 September 2026

Velvet Hearth Casino respects your privacy and is committed to protecting your personal information in accordance with the Australian Privacy Principles contained in the Privacy Act 1988 (Cth). This policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services.

It applies to all guests, visitors, and users of our website and services. By using our services, you consent to the practices described in this policy.

Our Commitment to You

We treat your personal information with the same discretion and care as we treat our guests within our intimate venue.

  • We collect only what is necessary to provide our services and enhance your experience.
  • We do not sell your personal information to third parties.
  • We implement reasonable security measures to protect your data.

Information We Collect

Personal Identification Information

We may collect personal information that you voluntarily provide to us when you make a reservation, enquire about our services, or interact with our website.

  • Name, email address, phone number, and postal address
  • Date of birth for age verification purposes
  • Payment information when making a booking or purchase
  • Any other information you choose to provide

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns.

  • IP address, browser type, and operating system
  • Pages visited and time spent on our site
  • Referring website or search terms
  • Cookies and similar technologies (see our Cookie Policy)

Information from Third Parties

We may receive information about you from third parties, such as booking platforms or social media, if you interact with us through those channels.

  • Booking details from online travel agents
  • Publicly available information from social media profiles
  • Information from marketing partners where you have consented

How We Use Your Information

Providing and Improving Our Services

We use your personal information to provide, maintain, and improve our services, including processing reservations, responding to enquiries, and personalising your experience.

  • Processing bookings and payments
  • Communicating with you about your reservation
  • Improving our website and services based on usage patterns
  • Ensuring the security of our premises and guests

Marketing and Communications

With your consent, we may use your contact information to send you promotional materials about our venue, events, and special offers. You can opt out of marketing communications at any time. We do not share your information with third parties for their marketing purposes.

Legal and Safety Obligations

We may use your information to comply with legal obligations, resolve disputes, and enforce our agreements.

  • Age verification for casino entry
  • Compliance with anti-money laundering regulations
  • Responding to lawful requests from authorities

Disclosure of Your Information

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website, processing payments, or delivering services.

  • Payment processors
  • IT and hosting providers
  • Marketing platforms (with your consent)

Legal Requirements

We may disclose your information if required by law, regulation, or legal process, or to protect the rights, property, or safety of our venue, guests, or others.

  • Compliance with court orders or subpoenas
  • Reporting to regulatory authorities
  • Preventing fraud or illegal activity

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, subject to the same privacy protections.

Data Security and Retention

Security Measures

We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction.

  • Encryption of data in transit and at rest
  • Access controls and authentication
  • Regular security assessments and staff training

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law.

  • Booking records are typically retained for 7 years for tax and legal purposes
  • Marketing preferences are retained until you opt out
  • Security footage is retained for a limited period as required by law

Your Rights and Choices

Access and Correction

You have the right to request access to the personal information we hold about you and to request corrections if it is inaccurate, incomplete, or out-of-date.

  • Contact us using the details below to make a request
  • We will respond within 30 days
  • We may need to verify your identity before processing your request

Opt-Out and Deletion

You may opt out of marketing communications at any time and request deletion of your personal information, subject to legal obligations.

  • Use the unsubscribe link in any marketing email
  • Contact us to request deletion
  • Some information may be retained for legal or security purposes

Complaints

If you have a complaint about how we handle your personal information, please contact us first. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

Cookies and Tracking Technologies

Use of Cookies

We use cookies and similar technologies to enhance your browsing experience, analyse site traffic, and personalise content. For detailed information, please refer to our Cookie Policy.

  • Essential cookies for site functionality
  • Analytics cookies to understand usage
  • You can manage cookie preferences through your browser settings

International Data Transfers

Overseas Disclosure

We do not typically transfer personal information outside Australia. However, some of our service providers may store data on servers located overseas. In such cases, we take reasonable steps to ensure that your information is protected in accordance with Australian privacy laws.

  • Service providers may be located in countries such as the United States or European Union
  • We rely on contractual clauses and security measures to protect your data

Changes to This Policy

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a new effective date.

  • We encourage you to review this policy periodically
  • Material changes will be communicated via email or prominent notice on our website

Contact Us

Privacy Contact

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us using the details below.